Attack of the "Mad Men" Twitter-Bots

I experienced an interesting phenomenon this morning using Twitter, and I have to believe some sort of automated twitterbot marketing network is behind it.

It all begin with an innocent tweet about how I spent the weekend: “MC and I were sick all weekend, so we watched the entire first season of “Mad Men”…. time to start wearing my fedora again!”. My wife Micaela and I have been avidly watching the second season of AMC’s Mad Men, and took the $20 plunge on iTunes to catch up on the first season.

A few minutes later I received an email notification from Twitter that bettydraper was now following me. I laughed, and thought it was cute that some person out there loved “Mad Men” enough to a) impersonate one of the main characters, b) notice my tweet and c) actually then follow my feed. I followed Betty in return, and noticing she referenced @don_draper in a recent tweet, I followed him as well.

Now, I quickly realized this must be some sort of viral marketing campaign, or at the least an obsessed group of fans, role playing and recreating these characters in Twitter, hoping to tap into some of the magic of infamous twitterers such as DarthVader or Fake Steve Jobs. Then, however, something strange began…

Within minutes, I was also being followed by jane_segel, Ken_Cosgrove, and harrycrane, all characters from the show. Not that intrusive, but obviously my twitter account was being glommed onto by more make believe twits… how many more should I expect? The whole Mad Men crew?!

What to make of this? Well, considering the timing, either there is a dedicated staff of trained twitter monkeys, or someone has built a bot engine using some combination of Twitter Search and the Twitter API. Nothing mind blowing here, but interesting to come across it in the wild and to see how multiple twitter identities are weaved together to create, or perhaps recreate, the relationships of the show in this online environment.

What did bother me, was the speed at which I was picked up and followed by all of these other characters… just because I was interested in Betty and Don’s tweets, doesn’t mean I want to also know that Cosgrove and Harry Crane are out there, too. Now that they’ve got me hooked, perhaps the bots could monitor the frequency at which I mention Mad Men, and follow me, draw me into, their twitterweb over time. That would be more natural, and reveal the truth of itself in a much less obvious way.

The obvious irony is that this whole post is about viral marketing for a show that is all about the greatest era of marketing that ever existed… the era that created much of how we think about mass marketing and advertising. While digital campaigns such as this pique my imagination for a few moments, they unfortunately don’t have the staying power of an Oscar Meyer weiner tune.

Second Life Photo Tour

Second Life is a 3D online digital world that reflects the creativity of the world’s residents. Cruxy can get your digital creations into Second Life for avatars from around the world to discover and experience. Register for Cruxy today, or log into your account, and start making your media available to a whole new world.

Second Life has a vibrant music scene that we are big fans of. We’ve been working hard to bridge the various media promotion and distribution services we’ve built for RL (real life) musicians into the SL Grid and we’re ready to start sharing the results.

Learn more about the Cruxy Player at

"the bird and the bee" in Second Life

Cruxy Consulting partnered with EMI / Blue Note Records to launch the new release of the bird and the bee, a Los Angeles-based band. Cruxy created a listening lounge for holding events for fans. The lounge also acted a venue for promoting and distributing the band’s music within Second Life, through the Cruxy Player. As part of the project, Cruxy hosted a listening party, where fans were invited to listen, socialize, dance, and otherwise hang out.

Listening Party Photos

Promotional Trailer Video

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The Long Blondes in Second Life

The 3-D virtual world of Second Life just got a lot more stylish and rockin’. The international phenomenon has teamed up with Beggars Group and Rough Trade Records to create a virtual listening party for the critically acclaimed debut, Someone To Drive You Home, of Sheffield, England’s The Long Blondes.

But this isn’t your average listening party. Cruxy Consulting and Second Life have built a virtual drive-in for their members to listen to the album called the “Lost Highway” Lounge. The lounge features an interactive media player, a large movie theatre featuring The Long Blondes videos, virtual apparel giveaways, and links to purchase their music. There are even portable music players available for visitors to take with them once they leave the lounge.

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For more information, here are some helpful links.

Teaser video for the Lost Highway Lounge:

The Long Blondes’ album, Someone To Drive You Home, was released in the UK last November and in the US on June 5th on Beggars Group via an exlusive agreement with Rough Trade. It’s since gained widespread critical acclaim. The band is currently in the middle of a successful US tour, including a sold out show at NYC’s Bowery Ballroom.

“Most so-called “cinematic” records earn that distinction due to some quirk of reverb or their use of space, but the Long Blondes only have modern England’s typically confined, 17-year-old-from-Doncaster guitar-dudish sound. Instead, it’s the songs themselves, their narratives and their characters that speak to the band’s widescreen ambitions.” Pitchfork 8.2

“Filled with more hits than Doherty’s arm, this record flashed with more deliciously faded glamour than a crumbling Cuban city … this is a record – and a band – which many people will fall in love with …” NME

“Sheffield quintet impress with a rough diamond of a debut’

Mojo 4 of 4 star review

“Someone to Drive You Home was that peculiar paradox: an instant slow-burner. I knew immediately that this was a record which would grow and grow … ” The Independent

“On their excellent full-length debut…the Blondes spolit the difference between those two Britpop biggies [Pulp and Arctic Monkeys], holding forth on fame, sex and movies over slashing disco-flecked guitar pop.” Time Out NY

“If my hunch is right …The Long Blondes are en route to becoming one of the most important British bands of our time” The Independent

“… An indie ace pop record” Time Out London