The Long Blondes in Second Life

The 3-D virtual world of Second Life just got a lot more stylish and rockin’. The international phenomenon has teamed up with Beggars Group and Rough Trade Records to create a virtual listening party for the critically acclaimed debut, Someone To Drive You Home, of Sheffield, England’s The Long Blondes.

But this isn’t your average listening party. Cruxy Consulting and Second Life have built a virtual drive-in for their members to listen to the album called the “Lost Highway” Lounge. The lounge features an interactive media player, a large movie theatre featuring The Long Blondes videos, virtual apparel giveaways, and links to purchase their music. There are even portable music players available for visitors to take with them once they leave the lounge.

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For more information, here are some helpful links.

Teaser video for the Lost Highway Lounge:

The Long Blondes’ album, Someone To Drive You Home, was released in the UK last November and in the US on June 5th on Beggars Group via an exlusive agreement with Rough Trade. It’s since gained widespread critical acclaim. The band is currently in the middle of a successful US tour, including a sold out show at NYC’s Bowery Ballroom.

“Most so-called “cinematic” records earn that distinction due to some quirk of reverb or their use of space, but the Long Blondes only have modern England’s typically confined, 17-year-old-from-Doncaster guitar-dudish sound. Instead, it’s the songs themselves, their narratives and their characters that speak to the band’s widescreen ambitions.” Pitchfork 8.2

“Filled with more hits than Doherty’s arm, this record flashed with more deliciously faded glamour than a crumbling Cuban city … this is a record – and a band – which many people will fall in love with …” NME

“Sheffield quintet impress with a rough diamond of a debut’

Mojo 4 of 4 star review

“Someone to Drive You Home was that peculiar paradox: an instant slow-burner. I knew immediately that this was a record which would grow and grow … ” The Independent

“On their excellent full-length debut…the Blondes spolit the difference between those two Britpop biggies [Pulp and Arctic Monkeys], holding forth on fame, sex and movies over slashing disco-flecked guitar pop.” Time Out NY

“If my hunch is right …The Long Blondes are en route to becoming one of the most important British bands of our time” The Independent

“… An indie ace pop record” Time Out London

1 comment

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