Cruxy Consulting developed a virtual presence for MiniLuxe, an innovative new entrant into the salon business. The goal of the project was to recreate the experience of their real-world shop, providing users a way to preview the experience and service of MiniLuxe through their avatars. MiniLuxe is the nail and beauty lounge that caters to […]Read more "Virtual Beauty through MiniLuxe"
Over the past few weeks conversations with a variety of musicians, managers, technologists and label executives have revealed a common theme. Emerging digital music distribution models require record labels to seek out new ways to capture value from the artists they sign, develop and market. The value that labels capture through publishing and licensing is […]Read more "Message to the labels: Forget Horizontal and Vertical… Think “Adjacent”"
As a small to medium-sized media company with a large catalog of digital media, finalizing a technology strategy to allow wide online distribution is a critically important task. It can also seem a daunting one. Vendors and potential partners are likely knocking on the door, each bringing a unique view of the technology problem and […]Read more "Iterative Technology Approaches to a Media Distribution Strategy"
This piece is about Transactional Friction in digital content sales. Future documents will address digital content business models more directly… In the world of digital content sales, where optimal price points might be very low, a good business model depends on the lowest possible transactional friction. The two primary contributors to friction are transaction costs […]Read more "Removing Friction from Online Transactions"
The “Social Commerce” panel I spoke on Tuesday at Ad:Tech has been receiving praise as one of the best of the conference. I think it is deserved, though not due to any self-importance or coolness of the companies represented. The panel was great because everyone came ready to share their thoughts, learned lessons, and advice […]Read more "Social Commerce at Ad:Tech 2006"