Cruxy presenting at Nov 2nd “Amateur Hour” Conference NYLS

Nathan will be speaking on November 2nd at the first “Amateur Hour” conference hosted by the New York Law School. Other speakers include NYU’s Clay Shirky, executives from ESPN, CBS, Forbes, Warner Brothers, and more, along with a whole host of lawyers and law professors. The cost to attend is only $50, and it seems well worth it. Here’s a little more detail:

From television (YouTube and Revver) to advertising (Craigslist and consumer-made TV ads), movies (Machinima), photography (Flickr and iStockPhoto), encyclopedias (Wikipedia and UrbanDictionary), and news (blogs and citizen journalism) technology is enabling amateurs to produce and distribute high-quality product that people want to
watch, read, consume, buy, and re-use. This type of media is sometimes labeled “user-generated”, “amateur”, or “peer-produced” content, and there has been a huge amount of discussion on why people produce it. Any number of commentators have suggested that this is a fundamental change in the way that media is produced, and have foretold a future full of people producing media for the love of it. For all the overblown rhetoric, it’s clear that many established assumptions in media are now being overturned.

What isn’t as clear is what happens to existing media businesses in the age of the amateur. What has been the response of these businesses in light of the rise of the amateur, and what should be their response? Media and entertainment businesses companies are faced with a range of business, legal and management issues that are both new and challenging. The time is ripe to ask what to do about this, and what happens next.

November 2 - Amateur Hour Conference

You can learn more about and register for the conference at

iLike and Cruxy – a great match for musicians

We’ve never claimed to be the “be all and end all” here at Cruxy. We’ve always been focused on enabling commerce throughout the various places online an artist might promote themselves and connect with their fans. Today we’ll share a relatively new service that we think provides a fantastic opportunity for musicians. the wildly popular Facebook application (11 million users!) has added a new “For Artists” capability, that allows you to get promote your music and events through their system. I use iLike often on Facebook to quickly look up songs, send e-dedications, and to express what music I like on my profile. We have to admit, it works really well and is very fun to use. It’s really a great front-end discovery tool for fans, and now they’ve plugged in some great services for musicians as well.

Now to good news for you Cruxy musicians out there – you can link to your digital download store on Cruxy via iLike! They’ve enabled a MySpace bulletin type feature that you can send out links to downloads for sale on Cruxy.

Communicate with your fans using iCast. iCast is a combination of blogging, bulletins, and multimedia posts, all in one. In addition to text, you can post audio, photos, or video messages for all your fans to see. You can post your latest video or pictures from last night’s show. :) These posts show up automatically on your artist page on and iLike on Facebook. Posting an iCast message is easy. Just log in to your iLike Artist Dashboard and click on the iCast tab to make a post.

You can also use iTunes to announce shows and even sell tickets ahead of time for certain venues. Learn more about iLike For Artists today.